Wanderlens privacy policy
Last updated: November 9, 2026.
This policy explains what data Wanderlens, the photography game for Android and iOS, uses, what for, who it is shared with and how you can delete it. We wrote it to be understood: if anything is unclear, write to us.
1. Who is responsible
MDIL Games (pronounced "em-dil"), a video game studio based in Mexico, is the controller of your personal data under Mexico's Federal Law on the Protection of Personal Data Held by Private Parties (LFPDPPP).
Contact for anything about your data: hola@wanderlens.games.
2. What the game doesn't ask for
- It doesn't ask for your name, phone number, address or date of birth.
- It doesn't use your location (GPS). The cities and weather in the game belong to the places you visit in the game, not to where you are.
- It doesn't use the camera or the microphone. The gyroscope aims the viewfinder and its readings never leave the phone.
- It doesn't read your photos, contacts or files.
- There is no chat and there are no public profiles: nobody else sees your game.
3. What data we use and why
| Data | Why | Where it comes from |
|---|---|---|
| Player ID (a random code Firebase creates the first time you open the game) | To give you an account without asking you for anything and to save your game in the cloud | Created by the game when you open it |
| Your game: trip, in-game money and miles, settings, and the photos and magazines you keep in your album | To save it in the cloud so it isn't lost and so you can take it to another phone | What you do in the game |
| Email and ID of your Google or Apple account, only if you choose to link it | To recover your game on another phone | Google or Apple, when you tap "Link" |
| Usage data: screens you visit, photo sessions, in-game purchases, ads watched; plus approximate country, language, phone model and system version | To learn which parts of the game work and which don't, and to improve it | Firebase Analytics |
| Crash reports: what failed, where in the code, phone model and system version | To fix bugs | Firebase Crashlytics |
| Real-money purchase history: what you bought, when, and the transaction ID | To give you what you bought and return it with "Restore purchases" | Google Play or the App Store, through RevenueCat |
| Advertising data: the phone's advertising ID, IP address, your answer to the consent message | To show ads, measure that they were seen and, only if you agree, personalize them | Google AdMob |
| What you write to us by email: your email address, your message and, if you use "Send us feedback", the game version, the system and your player ID, which the game fills into the email (you can delete them before sending) | To answer you and, if needed, find your game | You, when you write to us |
We never receive your card or payment details: payment is handled entirely by Google Play or the App Store.
We use this data to provide the service you ask for (the game, saving and purchases), to keep it running and secure, and to improve it. We don't sell your data and we don't use it for anything other than what this policy says.
4. Who it is shared with
To run the game we use services from other companies, which process the data on our behalf and only to provide those services to us:
- Google (Firebase): accounts (Firebase Authentication), cloud saves (Cloud Firestore), analytics (Google Analytics for Firebase) and crash reporting (Crashlytics).
- Google (AdMob and the User Messaging Platform): ads and the consent message.
- RevenueCat: records real-money purchases and links them to your player ID.
- Google Play and the App Store: charge for purchases and handle refunds.
- Google or Apple, if you link your account with them to sign in.
- Cloudflare: serves the wanderlens.games website and receives the emails you send us to forward them to our Gmail (Google) inbox, where we keep them. The website uses no cookies or analytics.
If you leave a review of the game on Google Play or the App Store (the game sometimes shows you the store's window to do so), the review is handled by the store and published with your profile under its own rules: the game doesn't see it or receive anything from it.
These companies may store data on servers outside Mexico, mainly in the United States. Each has its own privacy policy: Google, Firebase, RevenueCat, Cloudflare, Apple.
We would only share data with anyone else if an authority requires it under the law.
5. Ads and consent
The game has reward ads (you only watch them if you want to) and some ads between sessions, which go away with the "No ads" purchase. In countries where the law requires it (such as the European Union, the United Kingdom, Switzerland and some US states), Google's consent message appears before any ads, and you can change your choice at any time in Settings Your progress Ad privacy. On iPhone, the system asks whether you allow tracking; if you say no, ads still appear, just not personalized.
6. Copies on your own phone and in your backup
Your game is also saved on the phone. Android may include it in your Google account backup, and iOS in your iCloud: those copies live in your account, not ours, and you control them from your phone's settings.
7. How long we keep data
- Your game and your account: for as long as you have them. If you delete them, they are deleted.
- Analytics and crash reports: for as long as their Firebase settings keep them (analytics, up to 14 months; crash reports, about 90 days). This data doesn't include your name or email.
- Purchase history: as long as tax laws and the rules of Google Play and the App Store require.
- Emails you send us: as long as needed to help you, and at most two years after the last message. If you ask us to delete your account, they are deleted too, except the confirmation that we deleted it.
8. How to delete your account
- From the game: Settings Your progress Delete my account. Your trip, photos and magazines are deleted forever, in the cloud and on the phone.
- By email, if you no longer have the game: write to hola@wanderlens.games. The steps are on Delete my account.
What you bought with real money stays on record with Google Play or the App Store, and non-consumable items (like "No ads") come back with "Restore purchases".
9. Your rights
Under the LFPDPPP you have the right to access your data, rectify it, cancel it and object to its use (ARCO rights), as well as to revoke your consent and limit the use of your data. To exercise them, write to hola@wanderlens.games with your request and, so we can find your account, your player ID (in Settings Legal) or the email of the Google or Apple account you linked. We reply within 20 business days at most. If you are not satisfied with the answer, you can go to the Mexican personal data protection authority.
If you live in the European Union, the European Economic Area or the United Kingdom, the General Data Protection Regulation (GDPR) gives you similar rights: access, rectification, erasure, portability, restriction and objection, and to complain to the data protection authority in your country. We use your data to perform the game contract (account, saves and purchases), for our legitimate interest in keeping the game running and improving it (analytics and crashes), and with your consent where the law requires it (personalized ads).
If you live in California, the California Consumer Privacy Act (CCPA/CPRA) gives you the right to know what data we have, to ask us to delete or correct it, and not to be discriminated against for exercising your rights. We don't sell your personal data. To limit the use of your data for advertising, use the game's ad privacy option or your phone's ad settings.
10. Children
Wanderlens is for people 13 and older. We don't seek data from anyone under that age. If you are a parent or guardian and believe a child under 13 has given us data, write to us and we will delete it.
11. Security
Data is encrypted in transit. Each account can only read and write its own game in the cloud, and the services we use have their own security measures. No system is infallible: if a problem affecting your data ever happened, we would tell you as the law requires.
12. Changes to this policy
If we change this policy, we post the new version on this page with its date, and if the change is significant we will tell you in the game.
If this English version and the Spanish version differ, the Spanish version prevails.